The Forum for Agricultural Research in Africa (FARA) is the apex continental organization mandated to coordinate agricultural research and innovation in Africa and advocate for its effective deployment as a driver for agricultural growth. FARA also serves as the technical arm of the Africa Union Commission (AUC) and the NEPAD Planning and Coordinating Agency (NPCA) on matters concerning science, technology and innovation for agriculture.
FARA intends to use part of the proceeds to the following consultant services:
ENGAGE AN INDIVIDUAL CONSULTANT TO STRENGTHEN THE COMMUNICATION FUNCTION.
The mission of FARA is to contribute to generating high, broad-based and sustainable agricultural growth by catalyzing improvements in the productivity and competitiveness of the sector through increased and effective application of Science, Technology and Innovation (STI). FARA executes its mission by performing the following functions within the context of supporting the implementation of the Science Agenda for Agriculture in Africa: (i) advocacy for increased application of STI in agriculture which is a necessary condition for achieving national and continental agricultural development goals; (ii) strengthening the human, institutional and systemic capacities for agricultural innovation; (iii) facilitating the exchange of information and knowledge in STI for agriculture; and (iv) facilitating partnerships among research, innovation and agribusiness actors within Africa as well as between Africa and external regional or national entities.
The roles served by FARA are such that their successful execution is heavily dependent on the effectiveness of the communication function. FARA wishes to improve the effectiveness of its communication to advance information exchange, awareness-raising, education, and crucially, to influence behaviour change at all levels (marketing).
FARA is, therefore, seeking to engage a consultant to facilitate: (a) the development of a communication strategy and business plan; (b) the preparation of several products aimed at enhancing FARA’s visibility and raising awareness about its work; and (c) the search for resources required to implement the business plan. The communication strategy will become a sub-strategy of FARA’s corporate strategy for the period 2019 to 2028.